This is a book not so much about Korea as a story about the phenomenon of Samsung. A bit of a reportage, a bit of a biography, and a bit of a business case study; the perfect book for people who are fascinated by how companies operate, how they are successful. But this is not only an inspirational story of a brilliant success – it is primarily a maze of arrangements and puzzles, scandals and bribes.
The reading will please both people fascinated by the brand itself, its marketing and strategy, as well as people who are interested in the political climate and Korean customs, which enabled the development of such a behemoth.
Samsung employs over 350,000 people (almost four times more than Apple) and their profits have grown 40 times since 1987. Their products account for over 20% of Korean exports… partly because they make key parts for the production of iPhones. Why is Samsung so anxious to outdo Apple? Are the risks and costs worth it?
