White is an essay in which Kenya Hara – designer and long-time art director of the Muji brand – devoting himself to aesthetic considerations on the concept of whiteness and tries to explore the sources of simplicity and subtlety that characterize Japanese aesthetics.
The author begins his considerations with fragments devoted to the very essence of colour – not only white; delves into the specificity of paper as a carrier of content in subsequent chapters and ponders over the concept of emptiness and its meaning in Japanese aesthetics. The essay itself is quite concise and should appeal to all those who are open to thoughts going slightly beyond the purely utilitarian side of design, and exploring its more philosophical, spiritual aspect. Inside, in addition to the text, you find a small photo insert; the author himself is responsible for the tasteful, economical design of the book.
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